Budget Car Rental - Social vs Real campaign

Have you ever wondered why we sometimes feel so distant from our loved ones, despite all the ways we can communicate? We've partnered with Budget Car Rental in Saudi Arabia to show that nothing beats a face-to-face 'congratulations' from those closest to you. In this campaign, we invited our audience to use Budget's cars to surprise their friends and family. The results? A heartwarming series of episodes shared on social media, capturing those unforgettable moments.