PUCK - Mom's support line - Visual Direction

A Broadcast campaign aimed to help support mothers across the region during the 2026 political and military tensions, the visual approach meant to appear as a digital safe harbor, a soft glow mid of darkness. Both the KV and launch animation show soft shades of Puck's blue glowing over dark backgrounds, AI tools were used to create most of the assets - including the Puck's famous flower in different styles.